The first step, writes the author, is “committing to a bold, sharp purpose,” with milestones along the way that include plenty of reminders for why the attendees are there in the first place. Parker-founder of a company that specializes in “transformative gatherings” and a sort of Martha Stewart of the conference table-identifies the common errors that go into gathering, which she helpfully, if perhaps obviously, glosses as “the conscious bringing together of people for a reason.” The “for a reason” bit is key, for the act of bringing people together can seem like an afterthought, seldom planned through from beginning to end and a font of missed opportunities.
The reason that most of us hate meetings is that meetings are so hateful: They’re too often aimless and endless, poorly conducted and seldom meaningfully concluded. Wherever two or more of you gather, you’re probably doing it wrong.
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